Tips for Organizing your Conference

6 Quick Tips for Organizing your Conference

1. Choose the right show. Often there are a number of options. Choose the show with a good record of attracting your kind of buyers.
2. Book your stand early. You will have a better choice of stands, lots of time for planning and may be eligible for an early booking discount
3. Promote your participation leading up to the event. Send out letters to all of your current and potential clients to let them know you will be at the show
4. Design your stand so it looks professional and so your product is the most obvious feature. It is important that visitors know what you do.
5. Search for qualified buyers at the show. Get your staff to be active in looking for the right people, qualifying their interest and recording their details
6. Follow up straight after the show. The show is the first big step, but to get real results you need to contact all the buyers you met at the show.